December 27, 2011

Hello, friends!

I’m so glad you’ve found your way [back?] to my new site. I’ve heard from some of you that you have been searching for me online for a while – to no avail. Sorry about that! It’s no secret I have been a little MIA for a few months.

Why, do you ask?

For you…it’s all for you, my clients.

Ok, ok, that was a little cheesy. Sorry.
But, in all seriousness…I decided back in April that things just weren’t working. You know the old adage, “If it ain’t broke, don’t fix it?” Well, it was broke.

My business was doing well on the surface, but behind the scenes, all was chaos. There was too much for me to try to do by myself, with the organization and systems (or, should I say, lack thereof) I was operating under. Plus, I simply wasn’t making any money.  It was all I could do to keep my head above water, and it was taking more money out of my own pocket than it was bringing in.

Finally, after several nights of crying despondently over my computer screen, I had an epiphany: FIX IT. If I wanted to actually be successful, I had to stop now and fix the problems or my business would inevitably die.

Talk about a wake-up call!

So, I literally plunged myself into a time of intense study of this industry, and, more specifically, business and business ownership.

See, that is something that had never occurred to me before. I am a BUSINESS OWNER. So many people are, I have found, under the huge misconception that to be an artist, you have to run away from all things pragmatic and logical…like it will murder your creativity. Mess up the groove….the “artistic flow.” Whatever.

Plus, let’s face it, when you hear the phrase “business owner” (at least, if you’re like I was), your eyes kind of glaze over a little.  Boring, right?

Wrong. Oh, so wrong!

It’s not until I made it a priority to understand what being a business owner meant and really capitalized on all of the knowledge that comes from educating myself on that topic that I have been able to fully realize my artistic vision and creative potential.  It’s a necessary prerequisite to being a good, professional artist!  (Or, at least, an artist that gets paid to do what you love, anyway). That was the first and most important thing I learned.

My mind = blown.

So, I’ve spent the remainder of the the year reworking my business from the ground up. Analyzing, perfecting. My old approach to my “job” didn’t even touch the tip of the iceberg on the thought, energy, time, and money that I have invested in the last 6 months alone. I can guarantee you that every single decision, product, you name it, that exists in my business, has been the result of hours – yes, hours – of brainstorming and discussion.

Why? Because I am not going to half do this. If I am going to be serious about doing something that I love – creating beautiful images – I have to be ALL IN. It requires more than just my interest…it requires my dedication, commitment, artistic vision. Primarily, it requires education. It’s not worth it to me, my family, or my clients, to do anything else. Go big or go home, right?

So, here I am. I’m back, and instead of 50% posing as 100% (because I don’t know any better), I’m at a fully educated 110%, and ready to go.




Huge thanks to:

Lindsey of Lindseybelle Photography
Julie of Julie Roberts Photography
Alicia Caine of Served Up Fresh
The Get It Together Kit
Elizabeth Halford  of Elizabeth Halford Photography